Temptation Gifts Ltd Unmatched Gift Giving and 5-Star Service Every Time!

Since March 1983, we have served over half a million customers online and in store as a one-stop place to be for all your gift needs.

Temptation Gifts Ltd Unmatched Gift Giving and 5-Star Service Every Time!

Client

Temptation Gifts

Location

Leicestershire, UK

Platform

Adobe Solution Partner

Website

https://temptationgifts.com

Project Highlights

Magento 2 Migration
Conversion Optimisation
System Integration
Bespoke Middleware

Project Overview

About Temptation Gifts Objective Challenges

About Temptation Gifts

Temptation Gifts Ltd has been delivering exceptional products and services since March 1983, and they started operating online in July 2000. It operates seven major high-street stores and two flourishing websites. They provide services to over half a million customers through both online and in-store purchases. With a commitment to excellence, they have been named Best Online Gift Retailer in the UK five times. Clearly, they are the top choice for gifts, backed by over 24,000 five-star reviews.

Objective

Our initial project focused on the large-scale Magento 2 migration. This involved migrating customized features and millions of records from Magento 1 to Magento 2. The main objective was to have the transition with minimum disturbance to any key functionality, including custom integrations with Temptation Gifts’ EPOS system, warehouse management, and CRM and Finance departments.

We also had the responsibility to maintain their SEO ranking during the migration. In this regard, we had worked wonderfully to minimize disturbance to Temptation Gifts’ online visibility.

We proudly celebrate our fifth year partnering with Temptation Gifts and are honoured to be on their list of trusted suppliers. Such long-standing relations further testify to our very high level of experience in eCommerce and our commitment to providing high-quality solutions.

Challenges

A fundamental challenge was to migrate the huge data volumes containing millions of records and bespoke developments. Ensuring a smooth transition of these features during migration—presents significant complexity. Key integration systems involved EPOS, warehouse management, CRM, and finance, which require careful planning and precise delivery. Maintaining SEO effectiveness was yet another major challenge throughout these transitions. A strong strategy was required to minimize disturbance to SEO ranking was a must. Finally, the parallel task of nurturing and maintaining long-term client relationships while constantly delivering exceptional customer service may pose a challenge.

Managing transfer of millions of records and bespoke developments.
Seamless integration between critical systems, such as the EPOS system, warehouse management, CRM, and Finance departments.
Maintaining SEO rankings while migrating to a new platform.
Continuously providing high-quality service while building a strong, reliable relationship.

Core Solution

While going through the difficulties of this project, we adopted advanced technology combined with strategic integration to provide our solutions customized to solve some critical areas. Our custom-built integration solution provides a single ecosystem that enhances efficiency and productivity across various systems. We recognize that SEO is a critical factor in the online visibility of a business, which is why we employ every effort to keep it running within active transitions. Still, to us, the most important are relationships with our clients; we put the greatest emphasis on extraordinary service and joint progress. For us, every challenge is an opportunity to be innovative; every blockade is an occasion to find a solution; and every client is a real partner in building a better digital tomorrow. Together, we shall turn challenges into victories and visions into reality.

#1

Integrated System Solutions: Designed custom integration solutions to facilitate communication between EPOS and warehouse management, CRM and Finance Systems. This involved building custom APIs and using advanced integration platforms.

#2

Data Migration Strategies: Our data migration strategies encourage a smooth transfer of millions of records and custom features to the new Magento 2 platform, using the latest tools and technologies to minimize errors and maximize efficiency.

#3

Effective SEO Maintenance: To minimize any potential disruption to SEO performance, appropriate audits with maximum diligence were undertaken, best practices were applied during the implementation, and traffic rankings were observed during transition, ensuring continuing success with SEO.

#4

Client Relationship Management: Clear communication and consistent service delivery have helped us build a long-term partnership with Temptation Gifts. We remain focused on anticipating their evolving needs and providing innovative solutions in a transparent and dedicated manner.

What is the Outcome?

The migration and improvements we made have had a significant, positive impact on Temptation Gifts’ business, further solidifying our ongoing partnership. After a year of dedicated work, the results speak for themselves: