Primeloops: Handpicked, High-Quality Sounds from Top Labels

Creating something different and unique for every release! — High-quality music products, handpicked weekly from top labels, ensuring top tier sounds.

Primeloops: Handpicked, High-Quality Sounds from Top Labels

Client
Primeloops
Location
London, UK
Platform
Magento

Project Highlights

  • Platform Migration
  • Brand New Build
  • Rebranding
  • Bespoke Orderwise Integrations

Project Overview

About Primeloops

Primeloops provides a huge selection of downloadable music products with over 1,000 specially selected products from over 25 top-notch labels. The collection contains exclusive in-house labels, such as Prime Loops, XXL Audio, and Rast Sound, all hand-selected for quality by their studio team.

Every week they audition and hand-pick their best packs. Everything they sell has been thoroughly evaluated for quality by their studio.

Objective

Primeloops came to us with a real challenge and multifaceted task. At the very start, we performed a full audit of their code base and eliminated excess tools oversold to them by their previous technical partner. Redesigning the UX/UI was additionally a part of our scope to improve customer experience and add a few features. An important part of this entire project was migrating over 1 TB of data in the process of migrating the server.

Given the client’s prior technology team had done poorly, they were naturally somewhat hesitant. We prioritized addressing their discomfort, restoring their confidence, and ensuring on-time project delivery, within budget, and free of technical difficulties.

Challenges

The delivery of the Primeloops project had its own challenges. First, the migration of over 1 TB data proved a significant hurdle. Planning and executing the transfer of data, ensuring no loss occurs, required great care and complete precision. The second trouble concerned the enhancement of the UX/UI, which meant not only identifying user requirements but also designing an intuitive interface that would integrate smoothly into the current system. The third major setback was that of tackling legacy concerns, which presented a real challenge when it came to removing redundant tools and auditing the code, especially without any proper documentation. Finally, it was important to rebuild the client’s trust since their previous experience with another technical partner had left them concerned about the project’s success.

  • It included the complicate process of transferring massive volumes of data.
  • Redesigning user interface and experience for a more user-friendly operation.
  • Fixing and resolving problems inherited from the previous systems.
  • Delivering timely, reliable service, and maintaining transparent communications builds trust.

Core Solutions

A combination of advanced technology, user-centric design, proactive problem-solving, and transparent communication is at the heart of overcoming ecommerce project challenges. With the latest tools used for data migration, the seamless and flawless transfer of data is ensured. The design focused on user interaction promises engaging and user-friendly interfaces. Addressing legacy issues are a proactive approach to streamlining systems for performance enhancements. We believe in the value of trust created through transparency and reliability. We keep you informed about at every step along the way. These solutions not only resolve the current issues but also form the basis for future growth.

#1

Data Migration: For the transfer of more than 1 TB of data smoothly and without any errors, advanced migration tools were used. To maintain data integrity post-migration we performed extensive testing, thereby eliminating any possibility of data loss.

#2

UI/UX Revamping: we followed user-driven design principles. We conducted research and usability tests to determine and integrate user preferences into the design of a more intuitive and engaging interface. We ensured seamless integration of the new design into the old system.

#3

Legacy System: We made a complete audit of the present infrastructure and removed unnecessary tools, optimizing the codebase; thus, enhancing system efficiency. The system was basically streamlined for improved performance. We also documented exhaustively to facilitate future maintenance.

#4

Building Client Trust: Key factor for fostering trust was open communication. We kept the client updated with progress reports, explained technical decisions in layman’s terms, and addressed client concerns promptly. And, of course, meeting deadlines and staying on budget assured the client’s trust in our ability and capability to deliver.

What is the Outcome?

We closely monitored the project for a year to ensure all changes positively impacted the business. The following improvements were noted:

+70%

Improvement In Conversion Rates

+100%

Customer Loved the Improve UX/UI

-51%

Abandon Basket Rates

+86%

Increase In Add to Basket

Amathus

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