Unlock the Ultimate Pool & Spa Experience

We are Serving the Pool & Spa Industry Since 2003, a one-stop-shop for the Hot Tub and Swimming Pool industries throughout Europe.

Unlock the Ultimate Pool & Spa Experience

Client
Pool and Spa Centre
Location
Shropshire, UK
Platform
Magento

Project Highlights

  • Platform Replatforming
  • Brand New Website Build
  • Rebranding
  • Custom Development

Project Overview

About Pool and SPA Centre

Pool and Spa Centre specializes in manufacturing premium spa and hot tub covers using marine-grade vinyl with virgin foam (from 3″ to 5″). Their covers are custom-made for hot tubs ideal for any spa.

They started in 2003 under the name Bubble Tubs Ltd with a goal to provide good customer service, achieve realistic margins, and grow organically. With the passage of time, they kept diversifying with newer ideas and adapting to the changing markets.

Objective

Their old PHP and AngularJS system was getting more and more obsolete and harder to maintain. The legacy system relied heavily upon the original developer, who consistently looked for other opportunities leaving the company vulnerable and unable to maintain or scale the platform. The old software and insecure platform rendered the user’s experience rather horrible. There was a need for a new solution that would allow Pool and Spa Centre to scale, secure, and enhance the usability.
When they reached out to us, we assured that the platform could be changed to meet their requirements. In less than two days, we had formalized the project, and shortly thereafter, began planning for the next steps. These included migrating data, preserving product types, and redesigning the interface of the site. We also built custom features using Magento Open Source for a modern, agile, and secure system that would help the company grow.

Challenges

We encountered several challenges when working with legacy systems. These systems, typically built on outdated technologies, are often hard to manage and upgrade. The reliance on original developers, who was no longer be available, further complicates matters. Additionally, many legacy systems were not designed with scalability in mind, making it difficult for businesses to grow or adapt to market conditions. On top of that, these systems are prone to security vulnerabilities and offer poor user experiences, which was ultimately harming the business.

  • Outdated technology created difficulties in system management and upgrades.
  • The business’s reliance on a single developer hindered future flexibility.
  • Legacy systems were not designed for scalability, making growth and adaptation challenging.
  • Security vulnerabilities in the old system posed significant risks, while poor user experience impacted customer satisfaction.

Core Solutions

When facing technological challenges, it’s important to see each obstacle as an opportunity for growth. As an expert Magento agency, we have the ability to transform outdated systems into efficient, and user-friendly platforms. We helped them break free from the limitations of legacy technology, embrace standardization, and reduce reliance on specific developers.

By designing scalable solutions that evolve with their business, we ensure they are always prepared for the future. More importantly, we helped them boost security and enhance the user experience, turning their online store into more than just a place to shop—it becomes a destination for an exceptional customer journey. Together, we turned challenges into opportunities, propelling their business to new heights.

#1

Data Migration & System Setup: We helped them transition from outdated legacy systems to modern, flexible platforms. our team carefully migrated product data and restructured the site to match the client’s business needs.

#2

Standardization & Developer Independence: We implemented widely accepted technologies and best practices to reduce reliance on a single developer. Additionally, we provided training for the client’s internal team to manage the new system.

#3

Scalability & Flexibility: Magento Open Source was chosen for its ability to grow with the business, supporting higher traffic and future integrations.

#4

Improved Security & UX: We incorporated the latest security protocols and designed a user-friendly interface to ensure a secure and enjoyable shopping experience for customers.

Outcome

After careful planning and execution, we observed significant improvements over the course of a year:

+20%

Improvement in Conversion Rates

+100%

Customer Satisfaction with the Improved UX/UI

-21%

Reduction in Abandoned Carts

+56%

Increase in Add-to-Basket Actions

Amathus

Other Case Studies

Raftfurniture

We migrated Raft Furniture's website to Magento 2, integrated legacy systems, developed new UX/UI and bespoke features like a sofa configurator.

Client Review

Primeloops

Our team migrated Primeloops to Magento 2, revamped UX/UI, integrated bespoke solutions, and improved user experience.

Client Review

Owenbrotherscatering

M2commerce helped Owen Brothers to optimize conversions, integrate systems, improve SEO, and expand operations with custom middleware.

Client Review

Temptationgifts

We migrated Temptation Gifts to Magento 2, integrated systems, optimized conversions, and maintained SEO during a complex platform transition.

Client Review

Gemar

We launched Gemar UK's website with customization for both B2B and B2C customers, performed data synchronization, and optimized conversions.

Greetings house

Our team migrated Greetings House to Magento, developed B2B features, created a custom Orderwise connector, and improved conversions.

Amathus Drinks

We redesigned Amathus Drinks' UX/UI, optimized conversions, integrated CRM, developed custom APIs, and enhanced sales and user experience.