
Client-Centred Catering That Delivers Fresh
Established in 1974 and now one of the leading catering companies in London providing office catering, corporate event catering and outdoor corporate catering.
Client-Centred Catering That Delivers Fresh
Client
Owen Brothers Catering
Location
Leicestershire, UK
Platform
Adobe Solution Partner
Project Highlights
- Launch in New Territories
- Conversion Optimization
- Redevelopment
- Bespoke Middleware
Project Overview
About Owen Brothers Catering
Established in 1974, Owen Brothers Catering is one of London’s leading office catering specialists with an emphasis on corporate catering services. It delivers temperature-controlled breakfasts and lunches to offices all over London. Owen Brothers Catering has developed a solid reputation with major corporations, including those listed on the FTSE 100, NYSE, NASDAQ, DAX, and CAC 40.
Objective
Together for seven years now with Owen Brothers Catering, M2commerce started partnership with them as a startup. Owen Brothers Catering had the need for a reliable partner to support and maintain their website while developing new features to automate their operations.
Challenges
The migration of large amounts of data, including millions of records and custom developments, was a major challenge in this project. The transition became very complex when it involved migration from one platform to another. Also, these migrations needed integration with several other systems like EPOS, warehouse management, CRM, and finance, which required careful planning and execution. On top of this challenge, we had to ensure that SEO strategies are functioning well during this transition, requiring a good amount of planning to minimize impacts on rankings. Lastly, establishing long-term relationships with clients consistently delivering high-quality service can be challenging.
- Managing data migration and bespoke developments effectively.
- Seamless integration with systems like EPOS and CRM.
- Maintaining SEO integrity during platform changes.
- Continuing to deliver high-quality service while fostering long-term partnerships with clients.
Core Solutions
We believe in the power of innovative, integrated, and creative solutions that help us push through the obstacles that come with such a complicated project. Advanced technologies facilitate smooth and correct data migration, while our custom integration solutions provide a platform for seamless interaction between systems to enhance their potential. We recognize how SEO can maintain its business’s place online and promise to keep it intact during migrations. Above all, we emphasize the value of client relationships, consistently providing high-quality services so that we can grow together. We see all challenges as opportunities for innovation, all problems as chances for solutions, and all clients as partners in our common goal of making the digital landscape better. Together, we can turn obstacles into accomplishments and dreams into realities.
Integrated System Solutions: Our custom integration solutions allow for seamless communication between systems such as EPOS, warehouse management, CRM, and finance. This includes creation of custom APIs and the use of integration platforms as necessary.
Data Migration Strategies: We implemented thorough data migration strategies, ensuring the smooth transition of large datasets and custom developments with advanced tools to prevent errors and ensure accuracy.
SEO Maintenance: We maintained SEO efficacy during platform transitions through intensive audits, application of SEO methodologies, and tracking performance to minimize any negative impact.
Client Relationship Management: We built and maintained strong client relationships by consistently delivering high-quality service, listening to client needs, providing timely solutions, and maintaining transparent communication.
What is the Outcome?
Our team worked quite hard to make sure that all the implementations impact the business positively, and after tracking the performance for 12 months, we noticed the following improvements:
+150%
Improvement In Conversion Rates
+100%
Customer Satisfaction
-71%
Abandon Basket Rates
+79%
Increase In Add to Basket
