The UK’s Leading Wholesaler for Trade

Founded in 1984 and supplying ingredients to business for over 40 Years.

The UK’s Leading Wholesaler for Trade

Client
Greetings House
Location
Birmingham, UK
Platform
Magento

Project Highlights

  • Platform Migration
  • New Build
  • Rebranding
  • Custom Orderwise Integrations

Project Overview

About Greetings House

Greetings House was founded in 1984 by Paul Banbury. The idea came about when Paul noticed a fellow trader selling greeting cards, which led him to think, “It’s worth a try”. From that moment onwards, Paul became a leader in the industry as the business grew into one of Europe’s leading wholesalers.

Moving from a legacy system to Magento Open Source required careful planning to preserve data integrity and minimize downtime.

Building all B2B features from scratch demanded deep expertise in both business needs and platform capabilities.

We developed a custom Orderwise connector for data synchronization.

We prioritized data security, ensuring sensitive data was handled securely and complied with relevant regulations.

Objective

Greetings House reached out to us to move their outdated legacy systems to the Magento Open-Source platform meant specifically for their B2B customers. This implied developing all the necessary B2B features on Magento from scratch. Furthermore, we were required to build a custom connector for Orderwise to allow proper data syncing between the EPOS system and the warehouse management portal.

Challenges

The first set of challenges was related to Platform Migration and Custom Feature Development. Migration from a legacy system to Magento Open Source was a very complex and tedious process that required careful planning to maintain data integrity while minimizing possible downtimes. Furthermore, developing all B2B features from scratch on Magento Open Source was indeed quite a challenge. It required a clear understanding of the business requirements and technical capabilities of the platform.
The next set of chalLenges involved integration, data security, testing and quality assurance, and additionally training and support. Integration challenges arose from the implementation of a custom Orderwise connector to synchronize data between the EPOS System and the warehouse management portal. An efficient flow of information must be maintained in addition to solving existing conflicting scenarios. Overcoming these challenges, data protection comes in right after integration and migration. Our agency had to ensure that sensitive information was protected, and the new system complies with the requirements of all relevant data protection statutes. The integrated testing helped ensuring that all parts operate perfectly together: functional testing for new features, integration testing to voice the combined synergy of components, as well as performance testing for anticipated loads. Lastly, training of the client in the use of the new system and continued support for resolution of post-deployment issues will often be delivered by the agency. To successfully deal with these challenges, the team will need skilled personnel and careful planning, under girded by strong project management.

  • Moving from a legacy system to Magento Open Source required careful planning to preserve data integrity and minimize downtime.
  • Building all B2B features from scratch demanded deep expertise in both business needs and platform capabilities.
  • We developed a custom Orderwise connector for data synchronization.
  • We prioritized data security, ensuring sensitive data was handled securely and complied with relevant regulations.

Core Solutions

Greetings House is a prime example of how the very eCommerce solutions that our agency provided transformed a business. This was a very challenging assignment, migrating from a legacy system to Magento Open Source and required careful planning and execution. While building B2B features from scratch, we showcased our capability to meet specific business requirements.

Our expertise was noticeable as we created a custom Oderwise connector that allows smooth data synchronization across platforms. During this journey, we focused strongly on the protection of data, ensuring the security of sensitive information in compliance with data protection regulations. This journey, combining challenges and successes, shows our determination to provide custom high-end solutions. It strengthens the belief that with expertise, dedication, and a client-first approach, we can drive business transformation and raise the standards in the eCommerce industry.

What is the Outcome?

We carefully ensured that all implementations positively impacted the business. The results of our work over a year-long monitoring period include:

+70%

Improvement in Conversion Rates

+100%

Positive Feedback on Improved UX/UI

-51%

Reduction in Abandoned Baskets

+86%

Increase in Add to Basket Actions

Amathus

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