Gemar: Premium Quality Balloons

Since 1977, Gemar has developed a reputation as innovators in the industry and is among the world’s largest manufacturers of natural latex balloons.

Gemar: Premium Quality Balloons

Client

Gemar

Location

United Kingdom

Platform

Magento

Website

https://gemaruk.co.uk

Project Highlights

Gemar Launch in UK
Brand New Build
Ecommerce Features
Conversion Optimized

Project Overview

About Gemar Objective Challenges

About Gemar

Gemar is Europe’s leading manufacturer of high-quality, biodegradable latex balloons made from natural rubber. Manufactured in Italy, Gemar balloons are backed by certifications of quality.

Objective

Gemar contacted us to launch their brand in the UK, focusing on the implementation of a user-friendly ecommerce platform that served both B2C and B2B customers. An Orderwise connector was built to integrate Gemar’s customer, order, and product data, ensuring errorless data synchronization.

Challenges

In the process to build an ecommerce presence for a brand like Gemar in the UK, an ecommerce agency could face many hurdles.
The development of a website that serves both B2C and B2B customers required the creation of different user interfaces and experiences. Balancing these opposing requirements was a very challenging task.
Developing a custom connector that can integrate data from Orderwise was no small feat. It involves careful planning and execution to ensure smooth and real-time synchronization of product inventory, orders, and customer information.

Designing an ecommerce site that effectively serves both B2C and B2B audiences
Developing a custom connector to sync data from Orderwise
Customizing the brand to the UK market required a deep understanding of the local market.
The data synchronization and site launch process were time-consuming and required attention to detail.

Core Solutions

We faced many challenges in the process of establishing an ecommerce presence for Gemar in the UK, our core solutions involved:

Custom Data Integration: We used our technical knowledge to build a custom connector that integrates data flows from Orderwise smoothly, keeping updated product inventories, order details, and customer information.

User-Friendly Ecommerce Design: We designed and developed a user-friendly ecommerce website that serves to both B2C and B2B customers, making the UI and experience distinct to cater to the needs of both bases.

Market Research & Localization: We conducted extensive market research to dive deeply into the local UK market, customer behaviors, and competition. That knowledge then helped us customize its ecommerce strategy and website design to meet the particular needs of the UK market.

Product Localization: All the information about the product was localized for the UK market, that is, the product descriptions, specifications, and pricing were translated and adapted for UK customers.

What is the Outcome?

Our team worked hard to ensure that all the implementations positively impact the business, and Our team tracked the progress for 4 months and noticed the following improvements: