A World of Exclusive Beverages
Established in 1978, Amathus Drinks takes pride in curating an exclusive portfolio of beverages, meticulously sourced from across the globe, ensuring exceptional quality.
A World of Exclusive Beverages
Client
Amathus Drinks
Location
London, UK
Platform
Adobe commerce
Website
Project Highlights
- New UX/UI Development
- Conversion Optimization
- Rebranding
- Custom Integrations
Project Overview
About Amathus Drink
Amathus Drinks, founded in 1978, has developed an esteemed portfolio of exclusive high-quality products sourced from around the globe. Over the past four decades, the company has targeted products with a focus on provenance, distinction, and quality.
Objective
Amathus Drinks approached us with a comprehensive list of requirements. After analyzing these needs, we proposed a custom solution focused at maximizing conversion rates and assuring alignment between the business and its online presentation. We started with a complete code audit, followed by the comprehensive redesign of the website’s UX/UI and the custom development of an API connector.
Challenges
Our journey started with a significant challenge that tested our spirit and will. Fixing critical bugs was one, and making the communication between the Adobe Commerce Website and Microsoft Dynamics CRM system seamless was the other. This was not only a technical problem; rather it was a window of opportunity to offer our innovation and flexibility.
The next hurdle was even challenging, we discovered a disrupted flow that negatively affected website conversion rates. This was definitely not a minor bug; it caused equally huge revenue losses and bad user experience.
Time was very limited. We had a limited window to address these crucial business challenges. But this was no setback; it was rather an opportunity to demonstrate our resilience and ingenuity. We had a clear mission: apply our skills to reverse the situation and turn these challenges into success. With this, we were ready to respond.
- We created a brand-new, highly optimized UX/UI focused on driving conversions.
- We identified that the core issue was in communication between the website and CRM, we carefully reviewed and fixed the disrupted flow.
- We also improved the checkout process, ensuring customers had all the necessary options to complete their purchases smoothly.
- The business requested custom features to help automate their operations.
Core Solution
Over a period of six months, we worked together with the Amathus and achieved great results. Our efforts and expertise gained their trust, and the partnership now continues excellently as we keep perfecting the project.
Now, some major enhancements to the whole infrastructure are being implemented by us, which contributed to significant cost savings for Amathus and increased online sales. Our involvement with Amathus shows the level of our commitment to excellence and the strong positive impact of our work. We can’t wait to continue this journey together and achieve even more success.
UX/UI Redesign: We created a new user experience with a focus on conversion optimization. The redesign simplified and strengthened the navigation process, directly contributing to increased satisfaction of users and greater business performance.
Improved System Integration: We resolved the communication issues between the website and the CRM to ensure seamless data synchronization. This caused major improvements in business operations.
Optimized Checkout Process: We rebuilt the whole checkout system, so customers have access to all essential options and provide a simplified and efficient path to purchase.
Custom Features: Amathus requested the development of customized features to assist in the automation of the business processes of the client. We built custom solutions that reduced manual tasks and increased operating efficiency.
What is the Outcome?
These improvements not only enhanced user experience but also directly contributed to a improvement in sales and efficiency for Amathus Drinks. Our efforts produced significant, measurable results. Over the course of six months, we saw:
+40%
Improvement In Conversion Rates
+100%
Customer Loved the Improve UX/UI
-21%
Abandon Basket Rates
+76%
Increase In Add to Basket
Feedback
Client Review
I’ve had the pleasure of working with RVS Media team for several years, and I can confidently say that RVS Media is the Go to agency for any B2B and B2C ecommerce needs, their team is specialised in Adobe commerce and Magento Open Source and their in-house talent is exceptional, and their communication skills are outstanding. The team is always ready to assist and available for meetings to discuss progress. They manage projects with complete transparency, ensuring everything runs smoothly. After a recent optimisation on our website we had a significant uplift in sales. Thank you, RVS Media, for all your support. I look forward to our continued partnership.
Nikunj Naik
Ecommerce Trading Manager
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